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This web site states the following, "Contribution to NIT Rourkela Alumni Fund has 80G Tax Concession." Our analyzers noticed that the web page said " Alumni constitute an important constituent of an institution of higher learning." The Website also said " It is through them that an institute reaches out to the public. They serve as brand ambassadors who spread the message of their alma mater. Their effort brings in new students, new faculty and staff, and new projects. The prosperity and good name of an institute strongly depends on the goodwill of its alumni." The website's header had Rourkela as the most important optimized keyword. It is followed by NIT, National Institute of Technology, and Alumni which isn't as highly ranked as Rourkela. The next words alumni.nitrkl.ac.in uses is Alma-mater.